The initial visual identity of Miss Myora, although strong enough to be identified off of an image alone, lacked true expression of my personal style and, the brand was not scoped to the full length it could have been. With only a lettermark, submark and a grey runway as identifiers, as well as a brand new wordmark I decided on in about a day.

I understood the nature of my designs; hyperfeminine, elegant, sometimes inspired by vintage fashion and other times, punk-fashion. I wanted Miss Myora's visual brand to capture this kind of femininity/sweetness, while attracting audiences of about 18-25, with an interest in blunt, cheeky humor (with the added benefit of dad puns). Think brands such as Vivienne Westwood or OMIGHTY--Miss Myora is pretty, seductive, with pearls and diamonds, but

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