Sweet Tooth

One of the things that led me to adjust the original design was noticing the excess negative space it held, a property of minimalist designs, which was the main thing causing it to appear soft on the eyes.

The original design featured the center illustration above, on simple yellow background with an unedited font in the center. This design did not harbor significant flaws on its own, however, if to be used as an image to represent a punk band, it would need some refining.

I first chose to make use of the features Adobe Illustrator provides that makes this process much simpler. The program enables reformatting text into various shapes, and this allowed me to turn what would otherwise look like
into                  , or the graphic logo's current appearance, which is more elliptical. Duplicating layers and using clipping masks, I was able to imitate the look of using layer modes while having full control over the colors displayed. This helped me take up the negative space on the inside of the jaws.

The look of the elliptical logo inspired me, so I used a circular version and placed that behind the illustration. Doing this allowed me to occupy the excess space outside without dragging attention away from the center image.